Understanding Behavioral BIA$: A Guide to Improving Financial Decision-Making, Paperback

This book describes the biases most relevant to investing, include background on how biases develop, and offer practical strategies to help you to improve your performance.

The authors offer a guide to categorizing biases based on cutting-edge brain science, which will enable readers to implement best practices that guard against whole sets of biases. Emphasis is placed on the practical implications of financial decision-making and provides a scientific basis for adjusting investing practices, to avoid common cognitive traps.

Daniel C Krawczyk, PhD, is professor of behavioral and brain sciences and holds the Francis Chair at The University of Texas at Dallas. He authored the book Reasoning: The Neuroscience of How We Think, a comprehensive guide to reasoning research and best practices. His research has focused on understanding reasoning and decision making through a multi-disciplinary approach combining brain imaging and cognitive psychology. He holds a PhD from the University of California, Los Angeles and was a research fellow at the University of California, Berkeley.