Think Like a Designer, Don't ACT Like One, Paperback

The fourth edition in the 'Think Like a Pro' series (sold over 94.000 copies)
The series provides 75 quirky, one-paragraph lessons taken from the field of law, management, design, and art - ready-to-implement into your daily life. A thought-provoking and most of all amusing collection of lesson derived from the authors' experience.

75 LESSONS FROM THE WORLD OF DESIGN
This anthology of design concepts reveals what you can learn from Mad Men's Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you're Prince or the Pope, that is, but this book is for everyone who isn't.

About the Author:

Jeroen van Erp is a designer, professor and author. He cofounded strategic design agency Fabrique and teaches at Delft University of Technology.