The Economics of Digital Shopping in Central and Eastern Europe. New ed, Paperback

This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.

• Publisher: Cambridge University Press
• Author(s): Bogdan Mroz
• Illustration(s): Worked examples or Exercises
• Number of pages: 75
• Collection: Elements in the Economics of Emerging Markets
• Publication date: 2022
• Dimensions: 151 x 227 x 8
• Cover type: Paperback / softback