The Art of Strategic Partnering: Dancing with Elephants, Paperback

"Packed with practical suggestions, examples, and tactics..."
-Geoffrey Moore, author of Crossing the Chasm

"A must-read for any company ready to grow..."
-Kevin Ichhpurani, Corporate Vice President, Google

The Art of Strategic Partnering is a how-to guide for creating and managing successful strategic partnerships. Written for entrepreneurial leaders and executives, this book shows you how to grow a company and achieve game-changing results. Learn tried-and-true lessons from a Silicon Valley industry expert who has successfully negotiated and managed over 150 strategic partnerships.

MARK SOCHAN is a high-tech executive, entrepreneur, consultant, and speaker. For over 25 years,
he has successfully managed hundreds of strategic partnering initiatives and has been involved in numerous mergers and acquisitions. He has grown revenue for a list of prestigious clients, including Cisco, Microsoft, VMware, IBM, SAP, Capgemini, and Accenture. Sochan's unique experience on "both sides of the table" provides the foundation for his ability to successfully manage complex business relationships.