Teaching Old Dogs New Tricks: Driving Corporate Innovation Through Start-ups, Spinoffs, and Venture Capital, Paperback

This book is for corporate managers with a mandate for 'innovation', but no idea how to make that happen.

C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employee's ideas in a manner that doesn't cost a fortune or create conflicts of interest within the ranks. Not every creative expression is going to result in tens of millions of dollars in revenue-but many will create licensing opportunities that are, at the very least, essentially free money for new product development.

Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory. Should they quit and pitch their 'million-dollar idea' to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?

• Dimensions: 229 x 152
• Author: Tom Waters
• Cover type: Paperback
• Publishing Year: 2022
• Publishing Month: 11
• Pages: 190
• Language: English
• Publisher: Business Expert Press
• Weight: 263 g