Polls, Pollsters, and Public Opinion. A Guide for Decision-Makers, Paperback

This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.

• Publisher: Cambridge University Press
• Author(s): Kathryn (Ipsos Public Affairs) Ziemer
• Illustration(s): Worked examples or Exercises
• Number of pages: 200
• Collection: Methodological Tools in the Social Sciences
• Publication date: 2024
• Dimensions: 151 x 228 x 21
• Cover type: Paperback / softback