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Marc AbrahamMy Product Management Toolkit: Tools and Techniques to Become an Outstanding Product Manager, Paperback
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Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work.
-Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages:
About the Author:
Marc Abraham is an experienced product manager who has worked for several successful digital organisations. He runs a high profile blog-marcabraham.com-about the digital ecosystem and how to break into it. Through writing and speaking, he encourages fellow product managers to maintain their curiosity and never stop learning.
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