Marketing Research: Tools and Techniques. 3 Revised edition, Paperback

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

• Publisher: Oxford University Press
• Author(s): Nigel (Senior Lecturer in Marketing, University of Westminster) Bradley
• Number of pages: 552
• Publication date: 2013
• Dimensions: 246 x 190 x 22
• Cover type: Paperback / softback