Marketing Communications Management. Analysis, Planning, Implementation, 2 Revised edition, Paperback

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

• Publisher: SAGE Publications Ltd
• Author(s): Paul Copley
• Number of pages: 480
• Publication date: 2014
• Dimensions: 265 x 197 x 22
• Cover type: Paperback / softback