Marketing and Managing Tourism Destinations. 3 ed, Paperback

This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).

• Publisher: Taylor & Francis Ltd
• Author(s): Alastair M. Morrison
• Illustration(s): 34 Line drawings, color; 296 Halftones, color; 330 Illustrations, color
• Number of pages: 970
• Publication date: 2023
• Dimensions: 176 x 246 x 62
• Cover type: Paperback / softback