From Marginal to Mainstream. Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First, Paperback

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

• Publisher: Kogan Page Ltd
• Author(s): Helen Edwards
• Number of pages: 264
• Publication date: 2023
• Dimensions: 156 x 234 x 16
• Cover type: Paperback / softback