Cut and Fold Techniques for Promotional Materials, Paperback

Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time.

Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures, and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve.

Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.

Paul Jackson is the author of more than 30 books on paper arts and crafts. He has taught the techniques of folding on more than 150 university-level design courses in the US, Canada, UK, Germany, Belgium, and Israel. These include courses of Architecture, Graphic Design, Fashion Design, Textile Design, Jewellery, Product Design, Packaging, Ceramics, Industrial Design, Fine Art, Basic Design, and Interior Design.