An Introduction to Quantitative Research Methods for Marketing. Tools and Techniques Using SPSS and R, Paperback

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

• Publisher: Taylor & Francis Ltd
• Author(s): Ahmad Daryanto
• Illustration(s): 16 Tables, black and white; 281 Halftones, black and white; 281 Illustrations, black and white
• Number of pages: 454
• Publication date: 2025
• Dimensions: 174 x 246 x 29
• Cover type: Paperback / softback