AI First. The Playbook for a Future-Proof Business and Brand, Hardback

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a

• Publisher: Harvard Business Review Press
• Author(s): Andy Sack
• Illustration(s): Illustrations
• Number of pages: 208
• Publication date: 2025
• Dimensions: 164 x 242 x 23
• Cover type: Hardback